The importance of strong and unique editorial to a bookmaker cannot be overestimated. Not only does it help to promote markets and provoke a reason to bet when displayed on the host site but it also provides an ideal foundation for improving search-engine ranking (SE0) and syndication from RSS feeds to affiliates and aggregators etc. Such low-cost but effective content is also ideal for populating microsites/sports hubs.

We can supply any number of tailored daily news stories given a bespoke betting angle.

ICS reporters originate hundreds of daily stories across all the sports categories of interest to punters (football, racing, golf, rugby, tennis, cricket, snooker, greyhounds etc) in addition to specials, poker, casino and bingo.

The key thing here is turning news into intent – informing the reader as to what has happened and then encouraging them to form an opinion.

With such a wealth of content we can establish a compelling betting angle to all breaking news whether it be changes to Manchester City’s top six odds as the news of a record-breaking transfer filters through or the impact of a good morning gallop by the Derby favourite on his Epsom odds.