ICS are experts in providing commentary, particularly on sports events.
We can do this independently as ‘off-tube’ studio commentary whereby our broadcasters use TV pictures as an information source to provide an original audio output or we can work alongside rights holders to transmit and commercialise official feeds.
For bookmakers, commentary is important to enhance the betting experience and to encourage further in-play punting whilst it makes for popular telephone services and radio apps.
Our service is true radio-style commentary, in that it is designed for the listener rather than the audio being stripped from a video or TV service, which would assume the listener can also see the action. Instead, our services are highly descriptive and we enhance the commentary further by the use of specialist and knowledgeable summarisers, and we commentate on major sporting events such as the Rugby World Cup and Ashes Cricket as well.
We can also provide minute-by-minute text commentaries which are both informative and entertaining due to their flowing and engaging style. Averaging up to 60 updates per game, all key events such as goals, red cards, yellow cards and substitutions are included. We also highlight other important aspects of the match, including tactics, form, periods of good and bad play, and key refereeing decisions.
Meanwhile, our compelling radio show Football Live brings you live score updates, match previews and reports from all of the major European leagues every Saturday and Sunday afternoon.