Few organisations, if any, can offer as much expertise across so many areas of bookmaker marketing. Our USP is that we understand online marketing, content and the gaming industry in equal measure.

Link Building/Site network

Inbound links from a relevant and trusted source, particularly contained within editorial, is an important metric used by Google when assessing a site and our digital marketing arm, ICS-digital, is expert at creating such permanent and natural links.

Our link-building strategy is highly effective as we look to build links back into a client’s pages to aid organic search from appropriate sites within a network we have established. Using advanced site searching tools we can find the most appropriate content to link into which, in Google’s eyes, makes the links more important and therefore more likely to deliver improved results.

Social Network

We are expert at managing social network campaigns and can we operate profiles on the likes of Facebook and Twitter to great effect. We can help create a buzz and momentum around posts and can help to get the ball rolling by building a reaction to posts.

PR Syndication

ICS has the expertise to provide wider coverage in new and interesting markets and can syndicate to various UK or international media.

We understand what constitutes an interesting betting-related article and we suggest working closely with clients to write topical press releases for approval before ICS disseminates it to many media publishers and platforms.