Independent Content Services (ICS) will now offer all written, audio and video services in Georgian and Azeri as the company targets the South Caucasus region.
This is in addition to launching services in Bosnian, completing the set of languages in the Balkan region.
Betting is huge in Georgia, with a number of bookmakers operating in the country, while the market in Azerbaijan is largely untapped and provides good opportunities.
The gaming industry is well-established in Bosnia and with ICS already providing services in Croatian and Serbian, it was an easy leap for the company to make.
There is already strong demand for ICS’s services in a number of territories across Eastern Europe, with our Russian provision in particular proving incredibly popular.
The delivery of Bosnian, Georgian and Azeri takes our content provision up to 56 languages and we are looking forward to working with local suppliers and international clients who are looking to tap into these developing markets.
ICS is steeped in sports betting and has many years of experience working in the iGaming sector. More recently, the company has expanded into other areas such as finance and tourism, and we are confident we can work with any client to deliver value added services for any market.
We have speakers stationed in their home territories along with a diverse range of staff at our Leeds HQ. Our editors appreciate the subtle cultural differences in each country and can produce quality engaging copy to any brief.
International Content Manager Andy Morgan said: “We are delighted to be breaking into the South Caucasus region, which we have identified as having huge potential for our company.
“With the iGaming market strong in Georgia and possible opportunities existing in Azerbaijan, we are looking forward to working in these languages and helping clients break into the region.
“The same is the case with Bosnia, with our services here complementing our existing services across the Balkan region.”