ICS features on leading Russian betting site

A leading Russian betting site has published an extensive interview with Independent Content Services’s lead Russian broadcaster Zhanna Zaytseva, who provides a fascinating insight into horse racing coverage.
Bookmakers Rating provides industry news, sports previews and predictions, along with helping to facilitate the resolution of conflicts between punters and bookmakers in Russia.
Zhanna talked to the site about ICS’s unique Russian horse racing commentary service created in partnership with GBI, the company which holds the rights to broadcast UK and Irish horse racing worldwide. Commissioned by GBI and bookmaker Marathonbet, the Russian commentary service was established in August 2012 and is currently used by the biggest Kazakhstani bookmaker Olimp. It is also generating much interest from other CIS bookmakers.
In her interview, Zhanna stressed that the service, which is created by Russian speaking broadcasters under the supervision of leading UK horse racing experts, is specifically tailored to suit the needs of the Russian audience, which is largely unfamiliar with the principles of British horse racing.
Using this opportunity to answer a few popular questions about the sport, Zhanna talked about the biggest UK racing events (such as the Grand National and the Derby), about the efforts being made to preserve the integrity of horse racing and also about betting strategies favoured by UK punters.
The two-part interview can be accessed here and here (in Russian).