ICS prepare for ICE

ICS Media Group will be strongly represented at the ICE Totally Gaming Show in early February as teams from ICS and ICS-digital descend on the ExCeL in London.

In addition to founding directors Ian Holding and Cheryl Westerman, International Manager and Senior Editor Andy Morgan, Manager of Russian Services Zhanna Zaytseva-Thompson and Business Development Manager Dean Rayson will be present for ICS.

Meanwhile, head of ICS-digital Matt Roche will also be in the capital, both for ICE and the London Affiliate Conference (LAC) later in the week.

ICE is the world’s biggest betting and gaming trade event and runs from February 2-4. The conference offers ICS a chance to promote its exciting range of video, audio and written content services.

Ian Holding said: “We have a lot of good things to say at ICE and we will be taking our biggest ever team to what is a fantastic trade exhibition. Whether a client wants live sports audio commentary, punter-friendly radio, original editorial, targeted marketing, specialist translation, bespoke video, eSports content or any other internationally focused service, we are ideally placed to help.

“There is always a lot of interest in our horse racing services and as the official distributor of commentaries for all UK and Ireland meetings, we can really help clients better engage with their customers and now we can offer the service in many languages.

“Our recently launched new generation horse racing site BeforeTheOff.com (BTO) provides a new way of displaying premium racecard analysis in an easily digestible visual form.

“The level of analysis is incredible, being compiled from thousands of graded data inputs, and is a fantastic tool for any level of punter. BTO is a unique and exciting offering that could provide a highly effective differentiator for any bookmaker partner.

“The year ahead will be our biggest ever in terms of coverage with commentary, radio and other compelling content covering the T20 World Cup, Euro 2016 and Olympics in addition to the usual elite league world football and other global sports events.

“At the same time, our growing eSports team will be busy covering the increasing number of exciting global events involving games such as League of Legends, Starcraft and CS:GO amongst others.

“These guys are real specialists with an incredible level of knowledge about what is a pioneering betting medium that is growing at an incredible rate.

“Our move into green-screen bespoke video production and animation means we can now extend our product to engaging and cost-effective video services which can integrate into a client’s social channels, YouTube and any other publishing platforms.

“Meanwhile, our international teams are now working on broadcast, editorial, SEO and PR projects around the globe with over 50 languages now covered.

“Matt (Roche) has been busy growing ICS-digital into the most effective digital marketing company operating in the sector. This is why Betfair choose to work with us on creative campaigns and bet365 on international SEO.

“The betting industry is all about results-driven marketing strategies over a growing number of channels and we can genuinely make a difference in a highly competitive sector.

“I can’t think of any business at ICE that would not benefit from our expertise in some way, whether they trade in betting, bingo, casino, lottery, mobile, online, social or street gaming.

“ICE is also a great chance to understand what else is happening in the industry and we wouldn’t miss it for the world.”

If you would like to arrange a meeting at ICE, or if you have any questions about our products, then please get in touch.