Stats point to new Cheltenham analysis

Ladbrokes betting shop punters will experience a new type of racing analysis in the build-up to Cheltenham – as well as throughout the Festival – with a dynamic new on screen banner service.

Horse Racing analysis website BeforeTheOff.com (BTO) has teamed up with Ladbrokes to deliver clear and highly visual infographics which focus on identifying key strengths and weaknesses for each horse. These will be displayed on Ladbrokes TV in all of their betting shops.

With plenty of green visuals showing positive stats and red indices for negative trends, the dynamic banners are designed to represent complex data analysis in an easy-to-understand and visually appealing format.

“The stats are designed to help Ladbrokes punters make an informed decision without having to be up all night studying the form,” said BTO Editor Phill Anderson.

“We are able to target our premium analysis in a way that appeals to both the occasional punter and the more expert follower of horse racing, and we hope punters benefit as we approach the greatest jump racing event of the year.”

ICS have a strong pedigree in horse racing and provide the official commentary for all British and Irish racing. We have also teamed up with Cheltenham Racecourse to deliver Cheltenham Radio, which will contain previews, analysis and interviews with all key jockeys and trainers, as well as travel news and other updates in and around the course.

BeforeTheOff provides comprehensive analysis of every UK and Irish race as well as detailed form which is presented in a digestible way, giving punters the knowledge they need to make an informed betting decision.

If you are interested in any of our horse racing products, please do not hesitate to contact us.