Icelandic takes ICS’s language total to 67

ICS has added another language to its roster, now being able to offer their full suite of services in Icelandic.

Following a request from a long-running client, we were delighted to offer translation and localisation into this North Germanic tongue, which is spoken by 358,000 people.

As well as this, ICS will also be able to provide written, audio and video services in this territory. While we specialise in the sports and betting industries, we also have experts in a range of other sectors including business, finance, automotive and travel.

Speaking about the launch of ICS’s translation and value-added services in Icelandic, International Director Andy Morgan said: “We pride ourselves on the close relationships we have with our clients, so when one of them asked us whether we could do Icelandic, we jumped at the opportunity.

“Sourcing a team proved to be pretty straightforward and now we are fully operational in the region. We believe we have a great deal to offer – from bespoke written, audio and visual content through to translation and localisation – and are looking forward to working with anyone who is looking to target this fabulous country.”

If you are interested in finding out more about our Icelandic language services, or what we can do for you in any other language, then please contact us.

ICS to highlight content and translation services at ICE Totally Gaming

The team from ICS Media Group (ICS), the sports content and digital media specialists, will be heading to London next month to talk about the full range of services they can supply.

ICS will be attending the event, which runs from 5-7 February, and will be talking to operators, suppliers, affiliates and regulators about its range of content, marketing and translation services across written and broadcast media.

This includes its match day radio shows which broadcast on FM radio across Nigeria every Saturday and Sunday, as well as Cheltenham Radio, which broadcasts from the racecourse during every day of the Festival. ICS also supplies official horse racing commentary of all UK and Ireland races as well as commentaries on all Premier League games.

This year, ICS will be showcasing their commentaries by allowing you to score a goal for your favourite team. If you are interested in acquiring a bespoke commentary of you scoring a famous goal, then head over to the Racing Post Café to see us or drop us a message before the conference.

ICS creates written, audio and video content in 68 languages as well as providing translation and localisation services in Slots and Virtual as well as to Sportsbook and Casino.

ICS works with local content creators that are also betting and sports experts to ensure quality content and accurate translations.

The digital media specialist will also be talking about new and exciting products, including video blasts that can be fired out to punters during key moments in games, such as a goal being scored and updates at half-time and full-time, as well as team news and match previews.

The videos include commentary, rich graphics and animations, and can be tailored to individual bookmaker brands, formats and styles.

ICS has also recently launched an Amazon Alexa Skill, which allows operators to unlock the power of voice for the first time. The Skill is 100% customisable and can be used to send team and match information, as well as betting tips, to consumers.

Dean Rayson, Business Development Director at ICS Media Group, said: “ICE is a fantastic place for ICS to demonstrate our multi-language content and translation capabilities. We are able to deliver tailor-made content to clients across the globe and having the entire gaming industry under one roof allows us to demonstrate to all potential partners face-to-face.”

If you would like to arrange a meeting, please contact Dean Rayson or head over to the Racing Post Café at S2-230.

ICS launches Interpreting services

ICS is pleased to announce the launch of its interpreting services, with the company initially able to cover 18 languages across Europe, Latin America and SE Asia.

In an exciting new venture for ICS, we are now able to offer simultaneous, consecutive and whispered interpreting both on-site and remotely. Our team will be available for conferences and industry events, as well as meetings and conference calls.

Our experienced interpreters are all highly qualified and can interpret on a range of subjects, including iGaming and cryptocurrency. We currently operate in a number of key languages but are hoping to add more in future.

We can provide our own equipment or work with a client’s own tools, while we will always offer the best and most cost-effective solution for each individual project.

Speaking about the launch of ICS’s interpreting services, International Director Andy Morgan said: “Having set up our translation bureau five years ago, moving into interpreting seemed a natural step. A number of our translators also have interpreting experience while we have assembled a highly qualified and experienced team to offer both on-site and off-site assistance.

“We are delighted to add another string to our bow as we aim to become the place to go for all your language needs.”

If you are interested in interpreting, or any of our other services, please do not hesitate to contact us.

ICS to attend inaugural ICE Africa

The team from Independent Content Services (ICS), the sports content and digital media specialist, has packed its bags and will touch down in Johannesburg later this month to attend ICE Africa 2018.

ICS will be attending the event, which runs from 24-25 October, and will be talking to operators, suppliers, affiliates and regulators about its range of content and translation services across written, audio and broadcast media.

This includes its match day radio shows which broadcast on FM radio across Nigeria every Saturday and Sunday, along with a Kenyan-based radio service.

The ICS team will also be on hand to talk about its translation and localisation services, which include major African dialects such as Afrikaans, Swahili and Yoruba among others.

ICS works with local content creators that are also betting and sports experts to ensure quality content and accurate translations.

The digital media specialist will also be talking about new and exciting products, including video blasts that can be fired out to punters during key moments in games, such as a goal being scored and updates at half-time and full-time, as well as team news and match previews.

The videos include commentary, rich graphics and animations, and can be tailored to individual bookmaker brands, formats and styles.

ICS has also recently launched an Amazon Alexa Skill, which allows operators to unlock the power of voice for the first time. The Skill is 100% customisable and can be used to send team and match information, as well as betting tips, to consumers.

Dean Rayson, Business Development Director at Independent Content Services, said: “Africa is one of the fastest growing online sports betting markets in the world, with a raft of countries embracing regulation and legalising the activity for the very first time.

“That said, it is already a fiercely competitive market, and operators and affiliates must use content across written, audio and visual formats to engage punters and readers and drive them to their sites.

“Furthermore, breaking into the market requires significant local knowledge and expertise – a knowledge and expertise that ICS has.

“We can’t wait to arrive in Africa and speak with delegates about the opportunity the market presents, and how our services can help them succeed now and into the future.”

If you would like to arrange a meeting, please contact us.

Bangladesh targeted as ICS launches Bengali services

ICS is targeting the seventh-largest market in the world having launched its entire suite of services in Bengali.

Primarily spoken in Bangladesh, ICS will now be on hand to provide bespoke and shared written, audio and video content across the region.

ICS already operates in a number of languages on the sub-continent – including Urdu, Hindi, Punjabi and Gujarati – and is looking forward to delivering its quality sports news, previews, reports and commentaries across Bangladesh.

We will also be able to provide translation and localisation services for this key market and would be interested in speaking to any potential client looking to break into the region. While we specialise in the sports and betting industries, we also have experts in a range of other sectors including business, finance and travel.

Speaking about the launch of ICS’s translation and value-added services in Bengali, International Director Andy Morgan said: “It is really exciting to be launching in Bangladesh as it’s a nation that is sports-mad, particularly when it comes to cricket.

“We believe we have a great deal to offer – from bespoke written, audio and visual content through to translation and localisation – and are looking forward to working with partners who are looking to access this emerging and dynamic market.”

If you are interested in finding out more about our Bengali language services, or what we can do for you in any other language, then please contact us.

Racing Post acquires ICS to boost expansion plans

ICS Media Group has been acquired by Racing Post, the leading provider of enhanced data, editorial content and multimedia solutions.

This latest acquisition expands Racing Post B2B’s growing operation, broadens its content offering and continues the company’s diversification beyond racing. The association allows Racing Post and ICS to combine their respective strengths – ICS’s position as a provider of content and digital marketing services internationally plus Racing Post’s scale, brand and data.

It is business as usual for both companies with no planned operational changes. ICS’s four directors – Ian Holding, Cheryl Westerman, Matt Roche and Charlotte Green – will continue to run the business on a day-to-day basis, with the main office remaining in Leeds.

Alan Byrne, Racing Post Chief Executive and Editor-in-Chief, said: “We are really looking forward to working with the talented team at ICS. We have admired their work for a long time and are delighted to be joining forces with them. We believe that combining the strengths of the two companies will allow us to offer our customers a range of first-rate products and services.”

Ian Holding from ICS added: “We’re incredibly excited to embark on this partnership and truly believe Racing Post will help us to build on what ICS has achieved so far in a number of disciplines. The Racing Post team share our vision, passion and values and we are excited by the many opportunities that lie ahead both in the UK and overseas.”

ICS were supported by Henton & Co, with legal advice provided by a team at Lupton Fawcett led by corporate partner Daniel McCormack, who commented: “The shareholders have built ICS into an incredible business over the years and it’s great that the deal with Racing Post has been completed. I’m really pleased that the Lupton Fawcett team has been able to support them through the process.”

ICS to place Betting on Sports delegates at the heart of football history

ICS will mark its first Betting on Sports stand booking (18-21 September) by creating personalised audio recordings, in which the names of conference delegates are placed at the heart of iconic moments in football history.

All delegates at Olympia London are invited to leave a business card at stand I6, where ICS will create the commentary of you, or anyone you choose to nominate, scoring an iconic goal for your favourite team. This will be delivered directly to your mobile phone, so it can be shared with family, friends and colleagues.

Alongside founding directors Ian Holding and Cheryl Westerman, International Director Andy Morgan and Business Development Director Dean Rayson will also be on hand to discuss the company’s full range of services and answer any questions you may have.

ICS currently offers official commentary on all UK and Irish horse racing through a partnership with GBI, delivers live score radio and off-tube coverage on all Premier League games in 16 languages, and provides bespoke translation services in 65 languages including Latin American Spanish and English.

Rayson commented: “At ICS, we deliver audio commentary in 16 languages on over 700 matches per year meaning operators can ensure their punters have access to the games they have bet on.

“Alongside this, we create daily audio bulletins and live radio shows to maximize coverage, enabling punters to gain the knowledge required to make an informed betting decision. Whatever requirements you need, ICS has the skill and experience to deliver world leading audio content on any sport.”

To arrange an appointment for Betting on Sports, please contact Dean at dean.rayson@icsmediagroup.com.

ICS launches Alexa Skill for 2018/19 Premier League season

Punters can now receive team-by-team news and audio blasts via Amazon’s personal assistant after Independent Content Services (ICS) launched an Amazon Alexa Skill in time for the new season.

The new service delivers the latest team news, in-play match reports and sports bulletins plus a daily betting brief, all compiled and recorded by ICS’s large team of specialist sports broadcast reporters. It has been released through the ClubCall brand.

By simply asking Alexa to “Open ClubCall” users of the fast-growing audio platform can select the latest news and information on all Premier League teams as well as audio blasts for key events during matches, such as a goal being scored.

In addition, it can be used to offer expert betting tips to users, as well as provide information for individual teams, leagues and sports. ICS is offering to white-label its content to online bookmakers and media outlets, who can send out their own custom news blasts to punters.

Ian Holding, Director at ICS, said: “Amazon Alexa and other voice services are becoming increasingly popular in households all over the world. The platform provides such an easy and effective way to access meaningful content without being crouched over a screen.

“For online bookmakers, it is another touchpoint for them to engage with their customers and provide them with valuable information.

“The key thing is to create a custom Skill with a real person delivering relevant content. Not only is the real thing far more entertaining and engaging than a computer-voiced text but people also place more trust in human voices.

“We specialise in audio production and our radio-style information services can really help differentiate operators and help to get them noticed by a new type of customer.

“Audio represents the future, especially as we are becoming increasingly bombarded with visual messages on small screens, and voice is the most effective communication tool we possess.

“Google are also developing searchable algorithms for audio and once audio content is indexed in a similar way to text, it could open up a whole new world of exciting opportunities.

“Our ClubCall Alexa Skill has been well received during its beta-test, and we look forward to rolling it out with online bookmakers and other partners in the coming months.”

ICS offers bookmakers a raft of products including radio broadcasts, off-tube commentary on all Premier League games, as well as news stories, features and previews.

The group also offers a comprehensive translation and localisation service spanning 65 languages including German, Italian, Spanish, Portuguese, Russian, Chinese and Swahili.

ICS will mark its Betting on Sports stand debut by creating personalised audio recordings, in which the names of conference delegates are placed at the heart of iconic moments in football history.

If you are interested in finding out more about our audio services then please contact us.

Deep into Africa: ICS launch Swahili services

ICS has committed further to Africa by confirming the launch of their entire suite of services in Swahili, taking the company’s language total to 65.

Spoken in Kenya, Tanzania and Uganda – all established and growing iGaming territories – we will be able to offer written, audio and video services across the whole East Africa region, all localised to each individual territory.

Employing only native journalists and translators who have a background in sports and betting, ICS is the ideal supplier for anyone in the iGaming industry who is looking to break into these key markets. ICS can offer bespoke written news, previews and match reports, as well as engaging audio commentaries and video productions alongside world class translations and localisation services.

Speaking about the launch of their translation and value-added services in Swahili, International Director Andy Morgan said: “Africa is one of the world’s most dynamic regions and we know many in the iGaming industry are interested in the potential this market has to offer.

“With our experienced journalists, expert translators and local knowledge, ICS is the ideal partner for anyone looking to establish themselves in this region.”

If you are interested in finding out more about our Swahili language services, or what we can do for you in any other language, then please contact us.

Silver Lining: Argentina targeted by ICS

ICS has further boosted their localisation credentials with the addition of Argentinian Spanish to their language roster.

The company has been providing Spanish language services across the iGaming industry for over 15 years, but this has predominantly been focused upon the European market.

With the increasing importance of localisation running alongside good quality translation – as well as the positive developments regarding the regulation of betting in a number of Latin American territories – the focus of the iGaming industry has shifted in recent years.

This has seen ICS launch services specifically targeted to the Mexican and Colombian markets as well as other territories across the continent. Argentina is the next natural step in this process and we are looking forward to working with any client who wishes to target this country or Latin America as a whole.

Speaking about the launch of the company’s Argentinian services, International Director Andy Morgan said: “Like the differences between American and British English, there are a number of nuances in the Spanish used across Latin America meaning each territory requires a slightly different approach.

“Furthermore, each territory enjoys different sports and focuses upon different things within them so only a localised approach will do.

“ICS only employs native speakers who are experts in both iGaming and sports, and who know the requirements and quirks of their home nations. As a result, there is no one better placed to assist companies in the iGaming sector who are looking to break into the Latam region.”

Our Business Development Manager Dean Rayson will be appearing at GiGSe and Juegos Miami next week so if you are interested in our services and would like to set up a meeting with him, please do not hesitate to contact us.