ICS are the experts in providing studio commentary to enhance the betting experience. We have proof that punters want to experience the live event they are betting on rather than be presented with a stark result, and, for in-play betting, commentary is even more essential.

If it is not available on a bookmaker’s site they will seek it out elsewhere, if available, where they will be bombarded with that company’s or their affiliates betting opportunities.

The commentary needs to talk the language of punters and provide ongoing data, comment and opinion around the client’s in-play markets.

Our off-tube services are created specially for the listener and highly descriptive, which makes a big difference to the in-play listener. We use ambient sound effects and specialist summarisers but at all times promote these services as off-tube or studio produced as the ‘independent’ nature of the commentary is a real plus with punters who want an impartial viewpoint.

It is very simple for us to quickly set up a commentary service which can be embedded within a page, application, or as a standalone radio console whereby punters can choose commentary on demand to suit their requirement. In all cases, we brand the audio environment as per the client’s wishes.

The most popular audio services offered in the menu structure include:

Horse racing, football, greyhounds, tennis, cricket, golf, rugby union, rugby league, boxing and NFL.