ICS creates and supplies the most compelling sports, news, entertainment and industry specific editorial available on the market.We have a large editorial team based in the UK and overseas and can produce quality news, previews, reports and features efficiently and effectively. In addition to this, ICS is also expert at creating cost-effective bespoke coverage and specialist editorial services.Our journalists are flexible and can write to any particular brief and style. We have a wide breadth of coverage, from simple blog posts to detailed statistical analysis of sporting events.


Words entertain, inform and persuade, but they also do more than that: they get indexed and logged by search engines.

Google particularly likes to see unique, authoritative content that sets a site apart.

More than ever before, compelling, original and relevant content is a vital pre-requisite for companies operating digitally and especially brands looking to engage with mobile search.

ICS employs a large international team of writers who have many specialisms, meaning we can create engaging articles on any subject required.

We are also able to scale the level of bespoke content to a high level of daily output while we can offer regular, quality news or feature articles about any company, subject or industry sector.

As well as creating any sort of content for publishing and external marketing purposes, ICS can also supply literature for internal communications in any language.

  Sports Feeds

We are able to supply a high volume of written content through feeds. These can be updated 24/7 or according to client demands.

Breaking News

Up-to-the-minute breaking news covering all sports and leagues, with an average of 150-250 words per story.

The service is totally scalable with typical packages between 10-20 stories per day.

League News

The latest news relating to any league or competition, with an average of 150-250 words per story.

This service is totally scalable with typical packages between 10-20 stories per league per day.

Club Specific

The latest news for any team from any league with an average of 150-250 words per story.

With guaranteed daily updates featuring transfer updates, injuries, team selection, gossip and more, subsequent breaking news can be provided around the clock to cover any important developments.

The service is scalable with typical packages from 1-3 stories per team per day.

Player News

The latest news for any leading player or sportsman, with an average of 150-250 words per story.

With guaranteed daily updates featuring developments relating to the player, subsequent stories can be provided around the clock to cover relevant major breaking news.

Typical packages are 1-2 stories per player per day.


Comprehensive previews for individual matches or on a per league or sport basis with an average of 300-400 words per article.

Previews to include: current form, team selection, fitness status, head-to-heads, tactics and key stats. We can also provide a betting angle on request.

Betting Previews

Our sophisticated and unique analysis of football, horse racing and sports provided by specialist analysts who are skilled at observation, examination, reflection and analysis of data.

Match Reports

Comprehensive match, league or event reports delivered swiftly after the final whistle with an average of 300-400 words per article.

Reports to cover all the main events and talking points.

Text Commentary

Entertaining and compelling minute-by-minute text commentary covering any match from any league. The text commentary captures the flavour of the occasion with all worthwhile events highlighted such as shots, near misses, red and yellow cards, substitutions, good moves, woeful defending and brilliant tackles in addition to the usual goals/points scored.


ICS services can be provided in any required language. As clients look to break into international markets, they need authoritative and trusted words which make sense to local audiences.

First impressions matter and if a site lacks authority and credibility through poor editorial, visitors are unlikely to engage with it or trust the brand’s services.

We have a track record of delivering in bulk cost-effectively and accurately.

The languages we cover include: Albanian, Arabic, Armenian, Azeri, Bosnian, Bulgarian, Cantonese, Chinese (Traditional and Simplified), Croatian, Czech, Danish, Dutch, Estonian, English, Farsi, Finnish, French, German, Georgian, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Khmer, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Marathi, Malay, Montenegrin, Norwegian, Polish, Portuguese (European and Brazilian), Romanian, Russian, Serbian, Slovak, Slovene, Spanish (European and Latin American), Swedish, Tagalog, Taiwanese, Teochew, Thai, Turkish, Ukrainian, Urdu, Uyghur, Vietnamese and Yoruba, plus we write in a localised English style for North America, Australia/New Zealand, Ireland and South Africa.