ICS get ready for ICE 2015

ICS Media Group will have its biggest ever presence at the ICE Totally Gaming Show next month, which reflects the growing and diverse nature of the group.
In addition to founding directors Ian Holding and Cheryl Westerman, ICS will be represented at the ExCeL in London by International Manager and Senior Editor Andy Morgan, Manager of Russian Services Zhanna Zaytseva-Thompson and Commercial Development Executive Alex Humphries.
Meanwhile, head of ICS-digital Matt Roche will be present at all three days of the show, along with International Project Manager Ann Nguyen. Both Matt and Ann will also be in attendance at the London Affiliate Conference (LAC) earlier in the week.
This means that ICS Mediagroup will be covered across many relevant areas of expertise.
ICE runs from February 3-5 and offers ICS a chance to show off its exciting products and services at the world’s biggest betting and gaming trade event.
Ian Holding said: “ICE has grown to become a massive annual show and we have a strong team visiting this year because we have so much to offer the betting and gaming industry. In addition to being the official distributor of horse racing commentary around the world and having specialist writers, broadcasters and marketers covering all territories where betting is important, we have many new things to showcase in 2015.
“Our Football Live radio show each Saturday and Sunday covers all of the elite leagues around Europe. There are many contributors to the programme, which has great production and offers truly unrivalled coverage. It’s an exciting venture and has gone down really well in Africa where Nigerian based Brila FM transmit the show over FM radio and web to an incredibly passionate audience.
“The number of listeners has blown us away and it would make a fantastic product for bookmakers who want to engage with their in-play football punters.
“Meanwhile our new green-screen studio means we are doing more specialist video work. Our Premier League video previews with odds integration look great on TitanBet’s YouTube channel, for example.
“Our recently launched new generation horse racing site Before The Off is a totally new concept and a must for racing fans who want the best information in an easily digestible visual form. The racecards are incredible and compiled from thousands of graded data inputs. This is a unique and exciting offering that would be highly effective when integrated into a bookmaker’s site.
“We have also recently launched horse racing commentary in Russian and Hebrew, covering every UK and Irish race meeting, while we also offer football commentaries in over 30 languages.
“Indeed our international teams are now working on broadcast, editorial, SEO and PR projects around the globe and cover 40 languages in total.
“Matt (Roche) has been busy growing ICS-digital into the most effective digital marketing company operating in the sector. This is why Betfair choose to work with us on creative campaigns and bet365 on international SEO.
“The betting industry is all about results-driven marketing strategies over a growing number of channels and we can genuinely make a difference in a highly competitive sector.
“I can’t think of any business at ICE that would not benefit from our expertise in some way, whether they trade in betting, bingo, casino, lottery, mobile, online, social or street gaming.
“ICE is also a great chance to understand what else is happening in the industry and we wouldn’t miss it for the world”.
If you would like to arrange a meeting at ICE, or if you have any questions about our products, then please do not hesitate to contact us.