ICS heads to London for ICE and LAC

ICS Mediagroup (ICS) will be heading to the world’s biggest betting and iGaming event in February with more products and services to showcase than ever before.

Representatives from Independent Content Services Ltd and sister company ICS-digital LLP will be at the ICE Totally Gaming Show and the subsequent London Affiliate Conference (LAC) at the ExCeL with plenty of new things to talk about in what is an important World Cup year.

Over the past 12 months, the growing Leeds-based media organisation has expanded its portfolio of editorial, audio and video products whilst at the same time increasing its marketing and specialist translation capabilities to 64 languages. ICS now translates Slots and video game content in addition to all other betting and gaming-related material.

Other key developments include the establishment of engaging automated video which delivers quick-fire sports updates (such as after a goal has been scored or before a horse race) with a betting call to action delivered swiftly via mobile and social channels.

Meanwhile, ICS has recently expanded its live radio coverage in Africa, providing a football radio show in Ghana which follows on from its success in Nigeria. The company is viewing further international opportunities for ready-to-go radio shows.

Elsewhere, the company has been further enhancing its eSports expertise and has a knowledgeable team who can help any client build awareness of this exciting new betting medium.

This summer’s World Cup is central to ICS’s sports content offering, with many proven products and new innovations available to operators who are looking to maximise the opportunities presented by what should be the biggest ever betting event.

ICS will be providing commentary on all 64 matches in any required language and has local bloggers and reporters assigned to each competing country who will provide a unique perspective and insight in daily blogs, rolling news services, radio and video updates.

Meanwhile ICS experts will feature in an exciting live-streamed video show which will provide a compelling mix of betting analysis and match coverage that can be tailed to promote any operator’s markets and offers.

With a wealth of profiles, analysis, news and opinion, ICS will offer unrivaled bespoke World Cup opportunities for bookmakers in any language.

ICS has worked in the iGaming sector for over 15 years and no-one offers a greater diversity of product. The company’s founding directors Ian Holding and Cheryl Westerman, Business Development Manager Dean Rayson and International Manager Andy Morgan will all be attending ICE/LAC.

Meanwhile, director of ICS-digital Matt Roche will also be in London, along with Marketing and Business Development Manager, Ann Nguyen.

ICE will take place from 6-8 February with LAC following on after.

Ian Holding said: “ICE is always exciting but this year has to be our most anticipated event ever. With our expanded international capabilities chiefly focused on content, translation and marketing, there are few attendees who are not potential partners.

“The World Cup will see record-breaking sports betting turnover and we can help operators differentiate themselves from their rivals and properly engage with existing and prospective customers.

“Forward-thinking operators, who serve their clients in various territories with relevant local content and trusted and authoritative translation will be the long-term winners and we can help make that difference.”

If you are interested in setting up a meeting at ICE, please contact us.