ICS teams up with Perform Group to deliver commentary services

ICS has announced a new partnership with Perform Group to provide professional betting commentary through their Custom Betting Commentary product.

Custom Betting Commentary enables clients to deliver real-time branded messages, the latest odds changes and betting insights to customers watching live streamed sport on their platform.

The commentaries can be added from anywhere in the world and can be in any of the 63 languages in which ICS operates. More information on Perform’s Custom Betting Commentary product can be found here.

ICS will be enhancing Perform’s live streaming portfolio of over 20,000 matches per year, utilizing OPTA data to add depth and context to our professional commentary services. They are ideal for bookmakers and other clients who do not have the provision to provide commentaries themselves and are great for retaining customers, as well as attracting new ones.

Speaking of the deal, company director Ian Holding said: “The opportunity for bookmakers to now broadcast their own bespoke commentary service as part of this new streaming solution is a hugely exciting one.”

If you are interested in our commentaries, or any of the services we can provide, please do not hesitate to contact us.