ICS to highlight content and translation services at ICE Totally Gaming

The team from ICS Media Group (ICS), the sports content and digital media specialists, will be heading to London next month to talk about the full range of services they can supply.

ICS will be attending the event, which runs from 5-7 February, and will be talking to operators, suppliers, affiliates and regulators about its range of content, marketing and translation services across written and broadcast media.

This includes its match day radio shows which broadcast on FM radio across Nigeria every Saturday and Sunday, as well as Cheltenham Radio, which broadcasts from the racecourse during every day of the Festival. ICS also supplies official horse racing commentary of all UK and Ireland races as well as commentaries on all Premier League games.

This year, ICS will be showcasing their commentaries by allowing you to score a goal for your favourite team. If you are interested in acquiring a bespoke commentary of you scoring a famous goal, then head over to the Racing Post Café to see us or drop us a message before the conference.

ICS creates written, audio and video content in 68 languages as well as providing translation and localisation services in Slots and Virtual as well as to Sportsbook and Casino.

ICS works with local content creators that are also betting and sports experts to ensure quality content and accurate translations.

The digital media specialist will also be talking about new and exciting products, including video blasts that can be fired out to punters during key moments in games, such as a goal being scored and updates at half-time and full-time, as well as team news and match previews.

The videos include commentary, rich graphics and animations, and can be tailored to individual bookmaker brands, formats and styles.

ICS has also recently launched an Amazon Alexa Skill, which allows operators to unlock the power of voice for the first time. The Skill is 100% customisable and can be used to send team and match information, as well as betting tips, to consumers.

Dean Rayson, Business Development Director at ICS Media Group, said: “ICE is a fantastic place for ICS to demonstrate our multi-language content and translation capabilities. We are able to deliver tailor-made content to clients across the globe and having the entire gaming industry under one roof allows us to demonstrate to all potential partners face-to-face.”

If you would like to arrange a meeting, please contact Dean Rayson or head over to the Racing Post Café at S2-230.