Perform and ICS to boost ‘Watch & Bet’ live streaming on bet365

Perform Group has partnered with bet365 to provide live and bespoke ICS-powered audio commentary and match insight for its players over the top of Perform’s live video streams.

The Stoke-based firm has followed Unibet and Fonbet as the latest operator to take advantage of Perform’s Custom Betting Commentary product. The service builds on the Watch & Bet live streaming service which includes La Liga, Ligue 1, WTA and FIBA basketball.

Designed to deliver all bet365 users a uniquely entertaining betting experience, it provides users with a single, free audio commentary channel as standard for selected events.

Andrew Ashenden, Perform Betting MD, said: “We’re delighted bet365 has engaged our new service to deliver their ICS powered commentaries over the top of our streams in multiple local languages. This product is a great example of our drive to make worldwide sport and betting more entertaining and engaging on a local level.”

Ian Holding, Director of Independent Content Services Limited (ICS), said: “It has been really exciting to launch the new commentary service for bet365, starting in Italian and Spanish.

“Bespoke commentary focused on live betting analysis and in-play opportunities is a fantastic innovation for punters and offers real value. We deliver commentary on any sport and in any required language and working with Perform on this new streaming service is a perfect partnership.”

If you are interested in our commentary services, or anything else we can provide, please do not hesitate to contact us.