ICS and The Telegraph launch digital racecards ahead of Cheltenham Festival

ICS Media Group (ICS) has extended its long-standing partnership with Telegraph Media Group by providing premium daily horse racing analysis with a white-label version of its innovative Before The Off digital racecard product.

The launch means readers of The Telegraph can now access ground-breaking digital racecards that feature premium stats and data, colour-coded analysis, and unique star-ratings for every horse competing in the UK and Ireland.

The Telegraph’s new racecard analysis, launched ahead of next month’s Cheltenham Festival, provides a unique and powerful tool for punters looking to make informed bets and wagers. ICS’s racing experts also provide daily horse racing tips designed at identifying the best value on the market and maximising returns.

Ian Holding, director of ICS, said: “We are thrilled to have launched an exciting new version of our innovative BeforeTheOff.com racecards with The Telegraph, which sets them apart in terms of free-to-use premium racing content.

“We are very proud of our digital racecards; they are packed full of invaluable data and unique analysis, and have been designed in such a way that they are easy to access and engage with, delivering huge value to punters.

“There can be no better place for horse racing enthusiasts to visit, during the Cheltenham Festival and beyond, than The Telegraph’s unique horse racing section which takes coverage to a new level.

“We have worked with The Telegraph for many years providing horse racing commentary services and it is great to build on our partnership in the sport.

“ICS is at the cutting edge of sportsbook content offering a raft of products including radio broadcasts, live commentary, betting stories, features and previews and teaming up with such a trusted brand as The Telegraph means our superb racing analysis can now be enjoyed by a wider audience.

The new racecard section also offers bookmakers a wonderful new partnership opportunity.”

Steve Stiles, Head of Interactive Sport & Betting at The Telegraph, said: “Our brand has long been associated with the best horse racing coverage and now we are able to offer our online audience a new and exciting way to select their horses using ICS’s unrivalled analysis.

“The new racecards should appeal to both regular and occasional punters and we also expect them to be extremely popular with our Fantasy Racing players throughout the Cheltenham Festival next month.”

If you are interested in our digital racecards or any other service provided by ICS, please do not hesitate to contact us.

Stats point to new Cheltenham analysis

Ladbrokes betting shop punters will experience a new type of racing analysis in the build-up to Cheltenham – as well as throughout the Festival – with a dynamic new on screen banner service.

Horse Racing analysis website BeforeTheOff.com (BTO) has teamed up with Ladbrokes to deliver clear and highly visual infographics which focus on identifying key strengths and weaknesses for each horse. These will be displayed on Ladbrokes TV in all of their betting shops.

With plenty of green visuals showing positive stats and red indices for negative trends, the dynamic banners are designed to represent complex data analysis in an easy-to-understand and visually appealing format.

“The stats are designed to help Ladbrokes punters make an informed decision without having to be up all night studying the form,” said BTO Editor Phill Anderson.

“We are able to target our premium analysis in a way that appeals to both the occasional punter and the more expert follower of horse racing, and we hope punters benefit as we approach the greatest jump racing event of the year.”

ICS have a strong pedigree in horse racing and provide the official commentary for all British and Irish racing. We have also teamed up with Cheltenham Racecourse to deliver Cheltenham Radio, which will contain previews, analysis and interviews with all key jockeys and trainers, as well as travel news and other updates in and around the course.

BeforeTheOff provides comprehensive analysis of every UK and Irish race as well as detailed form which is presented in a digestible way, giving punters the knowledge they need to make an informed betting decision.

If you are interested in any of our horse racing products, please do not hesitate to contact us.

ICS backing a winner at Cheltenham

ICS have confirmed they will be providing more coverage of this year’s Cheltenham Festival than ever before.

Dubbed ‘The Greatest Show On Turf’, this year’s national hunt championship takes place at Prestbury Park from Tuesday 15 to Friday 18 March, with the top horses, trainers and jockeys all bidding for glory in 27 feature top-class races.

With legendary daily highlights including the Champion Hurdle, Champion Chase, World Hurdle and The Cheltenham Gold Cup, it promises to be a fantastic four days of action which will be extensively covered by ICS.

In addition to our official commentary services, our horse racing experts will be delivering breaking news, in-depth previews and analysis of every race plus tips and advice.

Meanwhile, our team will be broadcasting live from the track as soon as the doors open on behalf of Cheltenham Radio, which is transmitted on FM in the area as well as on headsets sold at the track. It will also be streamed online. With weather forecasts, travel updates, going reports, race analysis, live commentary and big-name interviews, Cheltenham Radio enjoys unparalleled access and delivers unrivalled radio coverage.

At the same time, our dedicated horse racing analysis site Beforetheoff.com (BTO) will be on hand to offer an invaluable statistical breakdown of all competitors in every race, helping punters to make an in-form betting choice.

ICS Director Ian Holding said: “We are a company steeped in racing and this year we will be busier than ever.

“Racing fans and punters will be engaging with our services in big numbers on so many different channels and I am sure our passion for the sport will be evident in our output.

“We are fortunate to have such a dedicated and knowledgeable team of specialist commentators, broadcasters and writers whilst there is nothing anywhere as good as Beforetheoff.com for race analysis.

“Our services extend across a number of languages and it all means we can offer our clients unrivalled coverage of racing and help make the Cheltenham Festival a big success for everyone we work with, wherever they are.”

If you are interested in our horse racing services, or anything else we can provide, please don’t hesitate to get in touch.

ICS Newsletter – November 2015

Hello everyone and welcome along to another exciting ICS company newsletter. Here is what has been happening over the last four weeks.


General State of Things

Most of our current projects have been running smoothly, but we have lost a couple of small ones recently due to the companies involved having other priorities.

However, we are close to finally implementing a deal with another potential client while there are possible other contracts in the pipeline after our successful visit to the EiG gaming conference in Berlin during the middle of October. Hopefully we will have more updates in future newsletters.

Meanwhile, one of our key partners has asked us to change the articles we provide for them as they would like to focus exclusively on the Ryder Cup, Euro 2016 and the Olympics. Consequently, instead of news articles everyday, we have been asked to write more feature-led analytical pieces.


iGaming Overview

Later this week, ICS-digital will launch a new video project called the iGaming Overview. Zoe and Emer are presenting this fast-paced and informative show, with the content going live every Thursday morning.

The aim is to provide a simple iGaming newscast featuring the latest industry developments for people interested in the gambling sector to watch on their lunch break, so be sure to keep an eye on our YouTube channel for the latest editions.



eSports have become increasingly popular in recent years and many bookmakers have opened sportsbooks to tap into this burgeoning market.

One major Asian-facing bookmaker has asked us to write regular news and feature articles in English and Korean to boost interest in competitive video gaming, with key tournaments such as the IEM San Jose and DreamHack featuring heavily. Our writers will be covering all of the major video games, including LoL, DotA2, Starcraft and CS:GO, as competitions take place across the world.

As a result, ICS has set up a dedicated eSports team and we hope to develop in this field going forward. This work will start in mid-November and we are hoping to generate more interest from other potential clients in the coming months.

If you are interested in our eSports content, then please contact us.


Jumping Ahead

ICS once again produced and transmitted Cheltenham Radio at the track’s opening meeting of the season last month.

Journalists on course and in our Leeds studios provided exciting coverage of the whole of The Showcase meeting from as soon as the gates opened.

The station is broadcast on FM in the Cheltenham area as well as on course via earpieces, while it is also streamed on the Cheltenham Racecourse official website.


As ever, if you are interested in any of our content or services, please do not hesitate to contact us.