ICS to highlight content and translation services at ICE Totally Gaming

The team from ICS Media Group (ICS), the sports content and digital media specialists, will be heading to London next month to talk about the full range of services they can supply.

ICS will be attending the event, which runs from 5-7 February, and will be talking to operators, suppliers, affiliates and regulators about its range of content, marketing and translation services across written and broadcast media.

This includes its match day radio shows which broadcast on FM radio across Nigeria every Saturday and Sunday, as well as Cheltenham Radio, which broadcasts from the racecourse during every day of the Festival. ICS also supplies official horse racing commentary of all UK and Ireland races as well as commentaries on all Premier League games.

This year, ICS will be showcasing their commentaries by allowing you to score a goal for your favourite team. If you are interested in acquiring a bespoke commentary of you scoring a famous goal, then head over to the Racing Post Café to see us or drop us a message before the conference.

ICS creates written, audio and video content in 68 languages as well as providing translation and localisation services in Slots and Virtual as well as to Sportsbook and Casino.

ICS works with local content creators that are also betting and sports experts to ensure quality content and accurate translations.

The digital media specialist will also be talking about new and exciting products, including video blasts that can be fired out to punters during key moments in games, such as a goal being scored and updates at half-time and full-time, as well as team news and match previews.

The videos include commentary, rich graphics and animations, and can be tailored to individual bookmaker brands, formats and styles.

ICS has also recently launched an Amazon Alexa Skill, which allows operators to unlock the power of voice for the first time. The Skill is 100% customisable and can be used to send team and match information, as well as betting tips, to consumers.

Dean Rayson, Business Development Director at ICS Media Group, said: “ICE is a fantastic place for ICS to demonstrate our multi-language content and translation capabilities. We are able to deliver tailor-made content to clients across the globe and having the entire gaming industry under one roof allows us to demonstrate to all potential partners face-to-face.”

If you would like to arrange a meeting, please contact Dean Rayson or head over to the Racing Post Café at S2-230.

ICS Newsletter – November 2015

Hello everyone and welcome along to another exciting ICS company newsletter. Here is what has been happening over the last four weeks.


General State of Things

Most of our current projects have been running smoothly, but we have lost a couple of small ones recently due to the companies involved having other priorities.

However, we are close to finally implementing a deal with another potential client while there are possible other contracts in the pipeline after our successful visit to the EiG gaming conference in Berlin during the middle of October. Hopefully we will have more updates in future newsletters.

Meanwhile, one of our key partners has asked us to change the articles we provide for them as they would like to focus exclusively on the Ryder Cup, Euro 2016 and the Olympics. Consequently, instead of news articles everyday, we have been asked to write more feature-led analytical pieces.


iGaming Overview

Later this week, ICS-digital will launch a new video project called the iGaming Overview. Zoe and Emer are presenting this fast-paced and informative show, with the content going live every Thursday morning.

The aim is to provide a simple iGaming newscast featuring the latest industry developments for people interested in the gambling sector to watch on their lunch break, so be sure to keep an eye on our YouTube channel for the latest editions.



eSports have become increasingly popular in recent years and many bookmakers have opened sportsbooks to tap into this burgeoning market.

One major Asian-facing bookmaker has asked us to write regular news and feature articles in English and Korean to boost interest in competitive video gaming, with key tournaments such as the IEM San Jose and DreamHack featuring heavily. Our writers will be covering all of the major video games, including LoL, DotA2, Starcraft and CS:GO, as competitions take place across the world.

As a result, ICS has set up a dedicated eSports team and we hope to develop in this field going forward. This work will start in mid-November and we are hoping to generate more interest from other potential clients in the coming months.

If you are interested in our eSports content, then please contact us.


Jumping Ahead

ICS once again produced and transmitted Cheltenham Radio at the track’s opening meeting of the season last month.

Journalists on course and in our Leeds studios provided exciting coverage of the whole of The Showcase meeting from as soon as the gates opened.

The station is broadcast on FM in the Cheltenham area as well as on course via earpieces, while it is also streamed on the Cheltenham Racecourse official website.


As ever, if you are interested in any of our content or services, please do not hesitate to contact us.