ICS prepare for ICE

ICS Media Group will be strongly represented at the ICE Totally Gaming Show in early February as teams from ICS and ICS-digital descend on the ExCeL in London.

In addition to founding directors Ian Holding and Cheryl Westerman, International Manager and Senior Editor Andy Morgan, Manager of Russian Services Zhanna Zaytseva-Thompson and Business Development Manager Dean Rayson will be present for ICS.

Meanwhile, head of ICS-digital Matt Roche will also be in the capital, both for ICE and the London Affiliate Conference (LAC) later in the week.

ICE is the world’s biggest betting and gaming trade event and runs from February 2-4. The conference offers ICS a chance to promote its exciting range of video, audio and written content services.

Ian Holding said: “We have a lot of good things to say at ICE and we will be taking our biggest ever team to what is a fantastic trade exhibition. Whether a client wants live sports audio commentary, punter-friendly radio, original editorial, targeted marketing, specialist translation, bespoke video, eSports content or any other internationally focused service, we are ideally placed to help.

“There is always a lot of interest in our horse racing services and as the official distributor of commentaries for all UK and Ireland meetings, we can really help clients better engage with their customers and now we can offer the service in many languages.

“Our recently launched new generation horse racing site BeforeTheOff.com (BTO) provides a new way of displaying premium racecard analysis in an easily digestible visual form.

“The level of analysis is incredible, being compiled from thousands of graded data inputs, and is a fantastic tool for any level of punter. BTO is a unique and exciting offering that could provide a highly effective differentiator for any bookmaker partner.

“The year ahead will be our biggest ever in terms of coverage with commentary, radio and other compelling content covering the T20 World Cup, Euro 2016 and Olympics in addition to the usual elite league world football and other global sports events.

“At the same time, our growing eSports team will be busy covering the increasing number of exciting global events involving games such as League of Legends, Starcraft and CS:GO amongst others.

“These guys are real specialists with an incredible level of knowledge about what is a pioneering betting medium that is growing at an incredible rate.

“Our move into green-screen bespoke video production and animation means we can now extend our product to engaging and cost-effective video services which can integrate into a client’s social channels, YouTube and any other publishing platforms.

“Meanwhile, our international teams are now working on broadcast, editorial, SEO and PR projects around the globe with over 50 languages now covered.

“Matt (Roche) has been busy growing ICS-digital into the most effective digital marketing company operating in the sector. This is why Betfair choose to work with us on creative campaigns and bet365 on international SEO.

“The betting industry is all about results-driven marketing strategies over a growing number of channels and we can genuinely make a difference in a highly competitive sector.

“I can’t think of any business at ICE that would not benefit from our expertise in some way, whether they trade in betting, bingo, casino, lottery, mobile, online, social or street gaming.

“ICE is also a great chance to understand what else is happening in the industry and we wouldn’t miss it for the world.”

If you would like to arrange a meeting at ICE, or if you have any questions about our products, then please get in touch.

ICS Newsletter – November 2015

Hello everyone and welcome along to another exciting ICS company newsletter. Here is what has been happening over the last four weeks.


General State of Things

Most of our current projects have been running smoothly, but we have lost a couple of small ones recently due to the companies involved having other priorities.

However, we are close to finally implementing a deal with another potential client while there are possible other contracts in the pipeline after our successful visit to the EiG gaming conference in Berlin during the middle of October. Hopefully we will have more updates in future newsletters.

Meanwhile, one of our key partners has asked us to change the articles we provide for them as they would like to focus exclusively on the Ryder Cup, Euro 2016 and the Olympics. Consequently, instead of news articles everyday, we have been asked to write more feature-led analytical pieces.


iGaming Overview

Later this week, ICS-digital will launch a new video project called the iGaming Overview. Zoe and Emer are presenting this fast-paced and informative show, with the content going live every Thursday morning.

The aim is to provide a simple iGaming newscast featuring the latest industry developments for people interested in the gambling sector to watch on their lunch break, so be sure to keep an eye on our YouTube channel for the latest editions.



eSports have become increasingly popular in recent years and many bookmakers have opened sportsbooks to tap into this burgeoning market.

One major Asian-facing bookmaker has asked us to write regular news and feature articles in English and Korean to boost interest in competitive video gaming, with key tournaments such as the IEM San Jose and DreamHack featuring heavily. Our writers will be covering all of the major video games, including LoL, DotA2, Starcraft and CS:GO, as competitions take place across the world.

As a result, ICS has set up a dedicated eSports team and we hope to develop in this field going forward. This work will start in mid-November and we are hoping to generate more interest from other potential clients in the coming months.

If you are interested in our eSports content, then please contact us.


Jumping Ahead

ICS once again produced and transmitted Cheltenham Radio at the track’s opening meeting of the season last month.

Journalists on course and in our Leeds studios provided exciting coverage of the whole of The Showcase meeting from as soon as the gates opened.

The station is broadcast on FM in the Cheltenham area as well as on course via earpieces, while it is also streamed on the Cheltenham Racecourse official website.


As ever, if you are interested in any of our content or services, please do not hesitate to contact us.