ICS launches Interpreting services

ICS is pleased to announce the launch of its interpreting services, with the company initially able to cover 18 languages across Europe, Latin America and SE Asia.

In an exciting new venture for ICS, we are now able to offer simultaneous, consecutive and whispered interpreting both on-site and remotely. Our team will be available for conferences and industry events, as well as meetings and conference calls.

Our experienced interpreters are all highly qualified and can interpret on a range of subjects, including iGaming and cryptocurrency. We currently operate in a number of key languages but are hoping to add more in future.

We can provide our own equipment or work with a client’s own tools, while we will always offer the best and most cost-effective solution for each individual project.

Speaking about the launch of ICS’s interpreting services, International Director Andy Morgan said: “Having set up our translation bureau five years ago, moving into interpreting seemed a natural step. A number of our translators also have interpreting experience while we have assembled a highly qualified and experienced team to offer both on-site and off-site assistance.

“We are delighted to add another string to our bow as we aim to become the place to go for all your language needs.”

If you are interested in interpreting, or any of our other services, please do not hesitate to contact us.

ICS to attend inaugural ICE Africa

The team from Independent Content Services (ICS), the sports content and digital media specialist, has packed its bags and will touch down in Johannesburg later this month to attend ICE Africa 2018.

ICS will be attending the event, which runs from 24-25 October, and will be talking to operators, suppliers, affiliates and regulators about its range of content and translation services across written, audio and broadcast media.

This includes its match day radio shows which broadcast on FM radio across Nigeria every Saturday and Sunday, along with a Kenyan-based radio service.

The ICS team will also be on hand to talk about its translation and localisation services, which include major African dialects such as Afrikaans, Swahili and Yoruba among others.

ICS works with local content creators that are also betting and sports experts to ensure quality content and accurate translations.

The digital media specialist will also be talking about new and exciting products, including video blasts that can be fired out to punters during key moments in games, such as a goal being scored and updates at half-time and full-time, as well as team news and match previews.

The videos include commentary, rich graphics and animations, and can be tailored to individual bookmaker brands, formats and styles.

ICS has also recently launched an Amazon Alexa Skill, which allows operators to unlock the power of voice for the first time. The Skill is 100% customisable and can be used to send team and match information, as well as betting tips, to consumers.

Dean Rayson, Business Development Director at Independent Content Services, said: “Africa is one of the fastest growing online sports betting markets in the world, with a raft of countries embracing regulation and legalising the activity for the very first time.

“That said, it is already a fiercely competitive market, and operators and affiliates must use content across written, audio and visual formats to engage punters and readers and drive them to their sites.

“Furthermore, breaking into the market requires significant local knowledge and expertise – a knowledge and expertise that ICS has.

“We can’t wait to arrive in Africa and speak with delegates about the opportunity the market presents, and how our services can help them succeed now and into the future.”

If you would like to arrange a meeting, please contact us.

Bangladesh targeted as ICS launches Bengali services

ICS is targeting the seventh-largest market in the world having launched its entire suite of services in Bengali.

Primarily spoken in Bangladesh, ICS will now be on hand to provide bespoke and shared written, audio and video content across the region.

ICS already operates in a number of languages on the sub-continent – including Urdu, Hindi, Punjabi and Gujarati – and is looking forward to delivering its quality sports news, previews, reports and commentaries across Bangladesh.

We will also be able to provide translation and localisation services for this key market and would be interested in speaking to any potential client looking to break into the region. While we specialise in the sports and betting industries, we also have experts in a range of other sectors including business, finance and travel.

Speaking about the launch of ICS’s translation and value-added services in Bengali, International Director Andy Morgan said: “It is really exciting to be launching in Bangladesh as it’s a nation that is sports-mad, particularly when it comes to cricket.

“We believe we have a great deal to offer – from bespoke written, audio and visual content through to translation and localisation – and are looking forward to working with partners who are looking to access this emerging and dynamic market.”

If you are interested in finding out more about our Bengali language services, or what we can do for you in any other language, then please contact us.

Racing Post acquires ICS to boost expansion plans

ICS Media Group has been acquired by Racing Post, the leading provider of enhanced data, editorial content and multimedia solutions.

This latest acquisition expands Racing Post B2B’s growing operation, broadens its content offering and continues the company’s diversification beyond racing. The association allows Racing Post and ICS to combine their respective strengths – ICS’s position as a provider of content and digital marketing services internationally plus Racing Post’s scale, brand and data.

It is business as usual for both companies with no planned operational changes. ICS’s four directors – Ian Holding, Cheryl Westerman, Matt Roche and Charlotte Green – will continue to run the business on a day-to-day basis, with the main office remaining in Leeds.

Alan Byrne, Racing Post Chief Executive and Editor-in-Chief, said: “We are really looking forward to working with the talented team at ICS. We have admired their work for a long time and are delighted to be joining forces with them. We believe that combining the strengths of the two companies will allow us to offer our customers a range of first-rate products and services.”

Ian Holding from ICS added: “We’re incredibly excited to embark on this partnership and truly believe Racing Post will help us to build on what ICS has achieved so far in a number of disciplines. The Racing Post team share our vision, passion and values and we are excited by the many opportunities that lie ahead both in the UK and overseas.”

ICS were supported by Henton & Co, with legal advice provided by a team at Lupton Fawcett led by corporate partner Daniel McCormack, who commented: “The shareholders have built ICS into an incredible business over the years and it’s great that the deal with Racing Post has been completed. I’m really pleased that the Lupton Fawcett team has been able to support them through the process.”

Deep into Africa: ICS launch Swahili services

ICS has committed further to Africa by confirming the launch of their entire suite of services in Swahili, taking the company’s language total to 65.

Spoken in Kenya, Tanzania and Uganda – all established and growing iGaming territories – we will be able to offer written, audio and video services across the whole East Africa region, all localised to each individual territory.

Employing only native journalists and translators who have a background in sports and betting, ICS is the ideal supplier for anyone in the iGaming industry who is looking to break into these key markets. ICS can offer bespoke written news, previews and match reports, as well as engaging audio commentaries and video productions alongside world class translations and localisation services.

Speaking about the launch of their translation and value-added services in Swahili, International Director Andy Morgan said: “Africa is one of the world’s most dynamic regions and we know many in the iGaming industry are interested in the potential this market has to offer.

“With our experienced journalists, expert translators and local knowledge, ICS is the ideal partner for anyone looking to establish themselves in this region.”

If you are interested in finding out more about our Swahili language services, or what we can do for you in any other language, then please contact us.

Silver Lining: Argentina targeted by ICS

ICS has further boosted their localisation credentials with the addition of Argentinian Spanish to their language roster.

The company has been providing Spanish language services across the iGaming industry for over 15 years, but this has predominantly been focused upon the European market.

With the increasing importance of localisation running alongside good quality translation – as well as the positive developments regarding the regulation of betting in a number of Latin American territories – the focus of the iGaming industry has shifted in recent years.

This has seen ICS launch services specifically targeted to the Mexican and Colombian markets as well as other territories across the continent. Argentina is the next natural step in this process and we are looking forward to working with any client who wishes to target this country or Latin America as a whole.

Speaking about the launch of the company’s Argentinian services, International Director Andy Morgan said: “Like the differences between American and British English, there are a number of nuances in the Spanish used across Latin America meaning each territory requires a slightly different approach.

“Furthermore, each territory enjoys different sports and focuses upon different things within them so only a localised approach will do.

“ICS only employs native speakers who are experts in both iGaming and sports, and who know the requirements and quirks of their home nations. As a result, there is no one better placed to assist companies in the iGaming sector who are looking to break into the Latam region.”

Our Business Development Manager Dean Rayson will be appearing at GiGSe and Juegos Miami next week so if you are interested in our services and would like to set up a meeting with him, please do not hesitate to contact us.

ICS to showcase latest product range at Betting on Football

Content and media specialists ICS Mediagroup will be showcasing a number of new products at Betting on Football later this month.

Having increased its footprint in Latin America and Africa over the last six months, ICS will be highlighting its portfolio of editorial, audio and video products which can now be delivered in 64 languages.

Key recent product launches include the establishment of engaging automated video which delivers quick-fire sports updates (such as after a goal has been scored) with a betting call to action delivered swiftly via mobile and social channels.

Meanwhile, ICS has recently expanded its live radio coverage in Africa, providing a football radio show in Ghana which follows on from its success in Nigeria. The company is viewing further international opportunities for ready-to-go radio shows.

Elsewhere, the company has been developing an Alexa skill which delivers the latest Premier League news and match reports to the Amazon-backed device. This will be adapted for this summer’s World Cup.

This tournament is central to ICS’s sports content offering, with many proven products and new innovations available to operators who are looking to maximise the opportunities presented by what should be the biggest ever betting event.

ICS will be providing commentary on all 64 matches in any required language and has local bloggers and reporters assigned to each competing country who will provide a unique perspective and insight in daily blogs, rolling news services, radio and video updates.

Meanwhile, ICS experts will feature in an exciting live-streamed video show which will provide a compelling mix of betting analysis and match coverage that can be tailored to promote any operator’s markets and offers.

With a wealth of profiles, analysis, news and opinion, ICS will offer unrivaled bespoke World Cup opportunities for bookmakers in any language.

Company director Ian Holding said: “We are really looking forward to attending BOFCON again, particularly as it has now become a regular event for us. With our expanded international capabilities chiefly focused on content, translation and marketing, there are few attendees who are not potential partners.

“The World Cup will see record-breaking sports betting turnover and we can help operators differentiate themselves from their rivals and properly engage with existing and prospective customers.”

If you are interested in setting up a meeting at Betting on Football, please contact us.

ICS heads to London for ICE and LAC

ICS Mediagroup (ICS) will be heading to the world’s biggest betting and iGaming event in February with more products and services to showcase than ever before.

Representatives from Independent Content Services Ltd and sister company ICS-digital LLP will be at the ICE Totally Gaming Show and the subsequent London Affiliate Conference (LAC) at the ExCeL with plenty of new things to talk about in what is an important World Cup year.

Over the past 12 months, the growing Leeds-based media organisation has expanded its portfolio of editorial, audio and video products whilst at the same time increasing its marketing and specialist translation capabilities to 64 languages. ICS now translates Slots and video game content in addition to all other betting and gaming-related material.

Other key developments include the establishment of engaging automated video which delivers quick-fire sports updates (such as after a goal has been scored or before a horse race) with a betting call to action delivered swiftly via mobile and social channels.

Meanwhile, ICS has recently expanded its live radio coverage in Africa, providing a football radio show in Ghana which follows on from its success in Nigeria. The company is viewing further international opportunities for ready-to-go radio shows.

Elsewhere, the company has been further enhancing its eSports expertise and has a knowledgeable team who can help any client build awareness of this exciting new betting medium.

This summer’s World Cup is central to ICS’s sports content offering, with many proven products and new innovations available to operators who are looking to maximise the opportunities presented by what should be the biggest ever betting event.

ICS will be providing commentary on all 64 matches in any required language and has local bloggers and reporters assigned to each competing country who will provide a unique perspective and insight in daily blogs, rolling news services, radio and video updates.

Meanwhile ICS experts will feature in an exciting live-streamed video show which will provide a compelling mix of betting analysis and match coverage that can be tailed to promote any operator’s markets and offers.

With a wealth of profiles, analysis, news and opinion, ICS will offer unrivaled bespoke World Cup opportunities for bookmakers in any language.

ICS has worked in the iGaming sector for over 15 years and no-one offers a greater diversity of product. The company’s founding directors Ian Holding and Cheryl Westerman, Business Development Manager Dean Rayson and International Manager Andy Morgan will all be attending ICE/LAC.

Meanwhile, director of ICS-digital Matt Roche will also be in London, along with Marketing and Business Development Manager, Ann Nguyen.

ICE will take place from 6-8 February with LAC following on after.

Ian Holding said: “ICE is always exciting but this year has to be our most anticipated event ever. With our expanded international capabilities chiefly focused on content, translation and marketing, there are few attendees who are not potential partners.

“The World Cup will see record-breaking sports betting turnover and we can help operators differentiate themselves from their rivals and properly engage with existing and prospective customers.

“Forward-thinking operators, who serve their clients in various territories with relevant local content and trusted and authoritative translation will be the long-term winners and we can help make that difference.”

If you are interested in setting up a meeting at ICE, please contact us.

ICS teams up with Perform Group to deliver commentary services

ICS has announced a new partnership with Perform Group to provide professional betting commentary through their Custom Betting Commentary product.

Custom Betting Commentary enables clients to deliver real-time branded messages, the latest odds changes and betting insights to customers watching live streamed sport on their platform.

The commentaries can be added from anywhere in the world and can be in any of the 63 languages in which ICS operates. More information on Perform’s Custom Betting Commentary product can be found here.

ICS will be enhancing Perform’s live streaming portfolio of over 20,000 matches per year, utilizing OPTA data to add depth and context to our professional commentary services. They are ideal for bookmakers and other clients who do not have the provision to provide commentaries themselves and are great for retaining customers, as well as attracting new ones.

Speaking of the deal, company director Ian Holding said: “The opportunity for bookmakers to now broadcast their own bespoke commentary service as part of this new streaming solution is a hugely exciting one.”

If you are interested in our commentaries, or any of the services we can provide, please do not hesitate to contact us.

SBC News runs ICS feature on localization

SBC News has run a feature on Independent Content Services which discusses the importance of localization and accurate translation in the iGaming industry.

Written by International Manager Andrew Morgan, the piece highlights how accurate spelling, grammar, context and flow are all key elements in building the trust that is so vital in the betting industry.

With a number of African and Asian bookmakers currently targeting the UK, along with established European operators casting their nets towards Russia and Asia, providing good quality services for international markets has never been so important.

The article talks about how ICS can provide bespoke quality written, audio and video services in over 60 languages and to 70 territories through our specialist teams of iGaming experts. Cracking a new market successfully requires working with people who know that market and our journalists, based in the UK and overseas, are all native speakers who are on hand to offer advice.

ICS works with some of the biggest names in the iGaming industry and would like to work with you too. If you are interested in finding out more about what we do, please do not hesitate to contact us.